News and views from north Bristol's urban village

Thursday, 21 September 2006

The World According to Claymore

You’ve got to hand it to them - they’ve got a brilliant marketing strategy.

The ubiquitous yellow Claymore Paving and Driveway boards have become a permanent feature of Westbury on Trym this year as hundreds of households appear to be taking the plunge and using them to lay new driveways.

The idea of putting up advertising boards is hardly new for a building firm. What Claymore, whose registered office is in Lower Castle Street, has done so well is to position these boards at the angle and height where they are unmissable. This, combined with a tight geographical focus to their work this summer, means that their profile has leapt in the BS9 area.

As a frequent user of the M5, I now see my first sign halfway down Passage Road, just before the junction with Northover Road. After that, the village resembles a Norwich City home match.

Westbury on Trym residents have the following tales to tell about their Claymore experience:

· Most of the workers are Polish or Irish

· The company give a cheap price to the first house in the road and then gradually raise the price as more neighbors become interested

· The finished product looks good - but will it pass the test of time?

If you have a tale to tell on Claymore or any other local story, email Trym Tales or leave a comment.

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