News and views from north Bristol's urban village

Tuesday, 19 August 2008

Ramadan Meets Asda

Was fascinated while wandering the aisles of Asda Cribbs Causeway this afternoon to notice an end-of-aisle display containing what at first sight looked like Advent calendars.

On closer examination, the thin rectangular packets did, indeed, contain small chocolates - one behind each door which was opened daily for a month.

The occasion, however, was not Advent but the Muslim month of Ramadan, when practicing Muslims fast during daylight hours, breaking their fast after the fourth prayer of the day at sunset. Now, thanks to the supermarket giant, the fast can be broken with a small piece of chocolate.

What will the enterprising retailers think of next? Eid eggs?

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