Intrigued by all things edible, I set off to investigate and have a chat with the shop owner Bridget who was very happy to tell me all about the new venture, which opened at the end of November last year.
Declining Bridget's kind offers of free snacks in the interests of journalistic objectivity, I learned that she and her business partner Richard aim to provide a food shop that specialises in quality produce at affordable prices.
Although the store has a range of locally-sourced items - including faggots and scotch eggs from the Iron Acton Farm, a range of cheeses from the Bath-based Fine Cheese Company and Gloucester Old Spot Pork - local produce alone is not its central doctrine. Similarly, it is not an organic store, though it carries some organic products. Finest, as the name implies, is interested in quality food.
The range of foods on offer seemed familiar rather than totally unknown, which fits Bridget's description of the store's produce as "unusual but not too exotic." The pick and mix selection (right) seemed like a tasty way of spending a few quid.
The Deli is the result of many years in the food and retail trade (including a stint with Tesco) and the formation of the Snackology company which supplies quality snacks to petrol and convenience stores. Westbury on Trym was chosen as the location for the retail outlet after a process of research and provides an example of the changing nature of shops in the village, a trend highlighted in an earlier post on this blog.
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